Forest Finch Professional: Building an Indian Hair-Care Brand Around Professional Quality and Accessible Luxury
Forest Finch Professional is emerging as an Indian professional hair-care brand focused on combining quality, professional experience, premium presentation and accessible pricing. Established in 2026, the brand is developing a professional hair-care proposition designed to serve salon professionals, beauty retailers, distributors and everyday consumers.
Industry Experience at the Core
Founder Nilesh Kumar Shrivastav brings more than 20 years of industry experience across sales, beauty, professional hair-care and market development. His professional exposure includes Hindustan Coca-Cola, VIP Industries, Ozone Pharmaceuticals, P&G – Wella Professionals, Godrej Agrovet and Naturals Salon, with experience spanning sales, market development, customer relationships and business growth.
Co-founder Shraddha Shrivastav contributes to the brand’s direction through brand development, customer experience and market understanding. Together, the leadership team is working to build a customer-focused professional hair-care ecosystem.
Product Development Driven by Testing and Feedback
Forest Finch Professional says its product development process is built around repeated sampling, testing and quality checks. Its portfolio includes hair serum, shampoo, conditioner, hair spa and hair mask. According to the brand, more than 500 product samples were tested during development, with attention to quality, texture, fragrance, application, hair feel and overall user experience.
Professional Feedback From the Salon Floor
Mr. Prajibhot Kaur is featured by the brand as a technical expert, salon professional and owner of Prajbhot Makeup Studio, whose professional feedback has contributed to evaluating quality, texture and fragrance. The company also highlights 500+ live customer review experiences as part of its feedback-led development approach, using real-world product response to refine its offerings.
Hair Serum Designed for Professional Care
Forest Finch Professional Hair Serum is available in 45 ml and 100 ml sizes. The product presentation focuses on shine, smoothness, UV protection and professional hair-care positioning, with ingredients highlighted by the brand including macadamia seed, Moroccan oil and vitamin E. The serum is positioned for salon professionals, beauty retailers, distributors and everyday consumers.
Nature-Inspired Brand Identity
Samrat Shrivastava created the Forest Finch name around an appreciation of nature and its creatures, connecting the brand identity with themes of nature, care and individuality. The company’s visual identity and product presentation have also received creative and brand-design contributions from Ashish Suri and Shantanu Shrivastav, supporting its professional market positioning.
Early Customer and Distributor Network
Forest Finch Professional extends its gratitude to its first customers and distributors who have shown confidence in product quality and are willing to test the range through sampling and client feedback. According to the brand, 9 out of 10 end-user clients who have experienced the serum through sampling have shown readiness to purchase, reflecting early interest generated through product trials.
Building an Accessible Professional Hair-Care Proposition
Forest Finch Professional is building its positioning around premium image, professional experience and affordable pricing. As the brand begins its journey in 2026, its stated focus is to develop a trusted Indian professional hair-care ecosystem based on quality, testing, presentation, accessibility and customer feedback.
