Explurger Powers Hyderabad Soldierathon as Official Social Media Partner – Civilians and Soldiers Run Side by Side in First Edition
Hyderabad, March 2026 – Explurger, as the official social media partner, played a key role in capturing the excitement and spirit of the inaugural Federal Bank Hyderabad Soldierathon, which brought together over 4,000 participants, including civilians, serving defence personnel, veterans, and families. For the first time in Hyderabad, the marathon took place inside an Indian Army establishment, creating a historic platform where soldiers and civilians ran shoulder to shoulder, celebrating fitness, unity, and patriotism.
Organised in collaboration with defence authorities, the Soldierathon featured multiple categories – 21 km Half Marathon, 10 km, 5 km, and 3 km runs – making it accessible to runners of all ages and fitness levels. Cash prizes and trophies were awarded across age groups for both men and women, fostering a spirit of healthy competition and inclusivity.
Major Surendra Poonia, VSM, Founder of the Soldierathon, said:
“Seeing soldiers and civilians run together was truly inspiring. I thank the Artillery Centre, Federal Bank, all volunteers, and every runner who made this possible. With your support, we aim to grow to over 10,000 runners next year. This run also allows us to support Matruchhaya, which cares for specially-abled children of our brave soldiers.”
Adding to the spirit of the event, Jitin Bhatia, Founder of Explurger, said:
“Soldierathon represents everything Explurger stands for — real-world action, shared purpose, and meaningful community. When civilians and soldiers run side by side, they break invisible barriers and build mutual respect. We are proud to power the storytelling of an event that celebrates courage not just on the battlefield, but in everyday life.” He further added, “At Explurger, we believe movement creates memory. Supporting Soldierathon is our way of honouring those who protect our movement — our freedom to explore, to gather, and to live fully.”
Sharing her perspective on the partnership, Manisha Manchanda, AVP – Partnerships and Strategic Alliances, said:
“Hyderabad Soldierathon is a powerful reminder of how purpose-led initiatives can mobilise entire communities. As social media partners, our focus was to capture and amplify the energy on-ground — celebrating every participant and turning moments into stories that inspire wider engagement.”
A unique highlight was SENA – Made by the Bravest. This purpose-driven lifestyle brand contributes 5% of every product sold towards empowering injured and wounded soldiers at the Indian Army’s Paraplegic Rehabilitation Centre.
Other key partners included Bisleri, Apollo Hospitals, Apollo Pharmacy, Storia, Garmin, Yakult, Enerzal, Cornitos, Ode Spa, and Katriya Hotels, all supporting this landmark event.
The Soldierathon concluded with an inspiring message:
“Run for Soldier, Run with Soldier. Say No to Drugs, Yes to Sports.”
The event successfully blended patriotism, fitness, and community spirit, setting a strong foundation for the Hyderabad Soldierathon to become one of India’s premier citizen-soldier fitness initiatives.
ABOUT EXPLURGER
Explurger is the travel-first social media platform founded by industry visionary Jitin Bhatia in 2022 — built not for passive scrolling, but for people who live to move. Created for real travel enthusiasts, Explurger transforms journeys into digital legacies, empowering users to document authentic experiences, discover untapped destinations, connect with like-minded explorers, and build a living map of where life has taken them — beyond filters and fleeting posts.
With over 20 million users across 75+ countries, Explurger merges intelligent technology with a purpose-driven community to challenge mindless scroll culture and champion real-world exploration. Every feature is engineered to inspire action over algorithms — pulling people off their screens and into the world, where movement becomes memory and travel becomes identity.
