SkyrrUp Brings Icelandic Skyr to India: A Bold Step in Functional Dairy
India, 2025: SkyrrUp began as a vision sparked during a family vacation to Iceland. Mr. S.N. Dwivedi, Founder of the Elcomponics Group, discovered Skyr – a creamy, protein-rich, and fat-free dairy product – and was captivated by its unique taste and health benefits. Inspired, he joined hands with Icelandic dairy entrepreneur Jon Tryggvason to bring this superfood to Indian consumers. United by a passion for clean nutrition, they launched authentic Icelandic Skyr made with premium A2 cow’s milk sourced locally in India, aiming to address the nation’s growing protein deficiency in a wholesome and delicious way.
Now, SkyrrUp is introducing authentic Icelandic Skyr and gelato to India, redefining the country’s dairy landscape. This pioneering brand blends centuries-old Nordic traditions with modern Indian tastes, offering a product that’s both nutritious and indulgent.
India’s deep-rooted love for dairy is no secret, but protein deficiency continues to pose a nutritional challenge. More Indians are turning to natural, low-fat, low-sugar options packed with high-quality protein and essential minerals. Skyr answers this call. Thick, creamy, and naturally high in protein, calcium, and phosphorus, it fits effortlessly into the routines of fitness enthusiasts, professionals, and health-focused families.
“At SkyrrUp, our goal is to make healthy eating both delicious and convenient,” says co-founder Mr. S.N. Dwivedi, Chairman & MD of Elcomponics Group. “With Skyr’s rich Icelandic heritage, we’re offering a product that’s high in protein, low in fat, and incredibly adaptable. We wanted to bring this nutritional powerhouse to India in a way that excites the taste buds and supports well-being. Our Skyr is proof that smart choices don’t have to feel like sacrifices—they should be something to look forward to.”
SkyrrUp’s flagship Skyr is made from certified A2 cow milk from native breeds like Gir and Kankrej. This makes it easier to digest and rich in bioavailable nutrients. Free from added sugar and preservatives, it offers twice the protein content of regular yogurt. The brand also introduced India’s first gelato of its kind – lactose-free, probiotic-rich, indulgent yet low in fat. Rounding out the product range is traditionally prepared organic A2 cow ghee, celebrated for its enhanced flavor and nutritional profile.
On a mission to “bridge India’s protein gap deliciously,” SkyrrUp continues to innovate. Upcoming offerings include travel-friendly, flavor-neutral high-protein shots, and freeze-dried Skyr and yogurt premixes – just add water to enjoy thick, creamy dairy, ideal for kitchens without refrigeration.
All products are certified organic, free from preservatives, pectin, and added milk solids. Small-batch production and a strict cold chain ensure maximum freshness. By sourcing milk from indigenous cows, SkyrrUp champions biodiversity, regenerative farming, fair farmer compensation, and animal welfare.
Since its 2022 debut, SkyrrUp has earned a loyal following among urban health-conscious consumers, including many previously unable to consume dairy. It’s now a staple in breakfast bowls, smoothies, and post-workout snacks. Consumer creativity with Skyr has even inspired new product ideas, turning SkyrrUp into not just a brand, but a movement toward tastier and healthier living.
Digital Footprints:
Website: https://skyrrup.com/ | Instagram: https://www.instagram.com/skyrrupindia
