Prithvi Creation / Prithvi Crafts: Empowering Women and Reviving Natural Craftsmanship Through Eco-Innovative Thatched Solutions
Kolkata/Siliguri/Chopda, India – Established in 2016, Prithvi Creation / Prithvi Crafts has grown into one of India’s most dedicated and responsible manufacturers of natural, handcrafted architectural and décor solutions. With over eight years of experience, the company has positioned itself at the intersection of sustainability, rural craftsmanship, and design innovation. Founded by Mr. Chiranjit Roy, the organization today stands as a symbol of empowerment, employing 19 women artisans whose skills and creativity form the heart of the brand.
From thatched roofs made with Jute and Banana fibre, thatched roof umbrellas, and boutique tent covers to handcrafted driftwood lamps, Prithvi Creation has earned a reputation for delivering durable, aesthetic, and environmentally conscious products that cater to modern hospitality, architecture, interior design, landscape planning, and experiential tourism.
A Vision Rooted in Nature and Community
When founder Chiranjit Roy established the company in 2016, his vision was clear:
to revive and modernize India’s traditional natural roofing craft while simultaneously creating stable livelihoods for rural women.
Beginning with a small team of local artisans, Prithvi Creation gradually expanded across its manufacturing hubs in Kolkata and Siliguri (West Bengal) and Chopda (Maharashtra). These strategically located units allow the company to source high-quality natural fibres and driftwood while supporting artisans across different communities.
“Our purpose is not only to manufacture products, but to preserve a legacy,” says Roy. “Every thatched panel, every umbrella, every lamp carries the imprint of a woman artisan whose craftsmanship sustains her household and uplifts her dignity.”
Specialized Product Line with Diverse Applications
Over the years, Prithvi Creation has earned recognition for its specialized manufacturing processes centered around eco-friendly, sustainable materials like Jute and Banana fibre. The company’s product range has become a preferred choice for buyers seeking natural aesthetics combined with long-lasting performance.
1. Natural Thatched Roof Panels (Jute & Banana Fibre)
Crafted using traditional techniques, these thatched panels combine the rustic beauty of natural fibres with modern reinforcement methods. They are widely used by:
• Eco-resorts and nature lodges
• Beach shacks and poolside lounges
• Restaurant patios and outdoor cafés
• Farmhouses, bungalows, and private villas
• Landscape architects designing theme-based environments
• Event companies for luxury décor setups
The use of jute and banana fibre not only enhances durability but also offers resistance to sun, rain, and seasonal changes when applied with finishing treatments.
2. Thatched Roof Umbrella Sitting Structures
A signature product of Prithvi Creation, these umbrellas offer a charming blend of comfort and shade. They are ideal for:
• Resort pool decks
• Garden seating zones
• Rooftop cafes
• Camping grounds
• Public parks and wellness centres
Each umbrella is hand-assembled and built to withstand outdoor conditions while maintaining its organic look.
3. Thatched Tent Covers
Designed for glamping, outdoor retreats, and premium tent accommodations, these covers reflect traditional craftsmanship with contemporary usability. Their natural woven texture elevates tent aesthetics while providing functional shade and temperature moderation.
4. Driftwood Lamps & Natural Décor
Bringing nature into interior spaces, the company’s driftwood lamp collection is crafted from naturally sourced wood pieces assembled into artistic lighting structures. They are popular among boutique hotels, interior designers, cafés, and home décor enthusiasts seeking unique pieces that tell a story.
Women Empowerment: The Foundation of the Brand
The most defining element of Prithvi Creation is its commitment to women empowerment. The company’s workforce of 19 women artisans has turned natural craftwork into a sustainable livelihood model. Many of these women come from rural or economically challenged backgrounds and now serve as the primary earners in their families.
Through continuous training, skill development workshops, and hands-on guidance, these women have mastered the art of weaving jute, banana fiber, and driftwood assembly. Their involvement has transformed traditional crafts into scalable products used across India’s hospitality and architectural industries.
This empowerment initiative not only contributes to gender equality but also preserves indigenous arts that might otherwise fade away.
A Sustainable Manufacturing Philosophy
Prithvi Creation prioritizes environmentally responsible production:
• Eco-friendly raw materials: Jute and banana fibre are renewable, biodegradable, and sourced ethically.
• Zero-waste craftsmanship: Offcuts are reused for smaller components or décor accents.
• Handcrafted processes: Lower energy consumption and higher artisanal value.
• Ethical sourcing of driftwood: All driftwood is collected sustainably, ensuring no harm to forests or marine ecosystems.
By choosing natural materials over synthetic substitutes, the company actively supports India’s transition toward greener building and décor solutions.
A Growing Presence in the Hospitality & Design Industry
Over eight years, Prithvi Creation has collaborated with numerous:
• Eco-resorts
• Hotels and boutique stays
• Architects and interior designers
• Café chains and outdoor lounges
• Event management and wedding décor brands
• Farmhouse developers and landscaping firms
Their products are sought for their earthy visual appeal, handcrafted authenticity, and durability, all backed by flexible customization options.
From Goa to Rajasthan, from Kerala to Northeast India, Prithvi Creation’s installations have enhanced countless properties with a refreshing natural charm.
Innovation for the Future
The company is now working on expanding its catalogue with additional eco-centric products such as:
• Jute-woven privacy screens
• Natural fibre wall panels
• Outdoor bamboo furniture
• Organic lighting and décor elements
A dedicated research and design approach ensures that every product aligns with the company’s values: sustainability, functionality, and handcrafted excellence.
Message from the Founder
“In today’s world of fast design, we believe in designs that breathe,” says founder Chiranjit Roy. “Each product we create honours the earth and the artisans who shape it. Our mission is to bring nature-based craftsmanship into modern spaces while generating dignified work opportunities for women.”
About Prithvi Creation / Prithvi Crafts
Founded in 2016, Prithvi Creation is an India-based manufacturer specializing in natural thatched roofing, thatched umbrellas, tent covers, and driftwood décor. With eight years of industry experience, manufacturing units in Kolkata, Siliguri, and Chopda, and a dedicated team of 19 women artisans, the company is recognized for its commitment to sustainability and women empowerment.
Prithvi Creation aims to redefine natural living through thoughtfully crafted, eco-friendly solutions that blend tradition with innovation.
Media Contact-
Prithvi Creation / Prithvi Crafts
Founder: Mr. Chiranjit Roy
Manufacturing Units: Kolkata, Siliguri & Chopda
Email – [email protected]
Instagram– @PRITHVICREATIONS
